Firm wins one Silver and three Bronze awards for its international and native sports activities movie, content material and digital programming
Samsung Electronics has been acknowledged with 4 Clio Sports activities Awards, which honor one of the best in sports activities promoting and advertising and marketing around the globe, for its 2024 sport marketing campaign throughout a number of classes.
The model gained Bronze within the Branded Leisure/Content material (Movie) class for its three-part docu-series celebrating the skateboarding, breaking and browsing communities, which premiered in April, on the highway to a pivotal second in every sport’s historical past. Produced in partnership with the World Surf League (WSL), Road League Skateboarding (SLS) and the Professional Breaking Tour (PBT), the sequence explores the enduring subcultures of every sport, their international and native affect, and their shared perception in openness.
The undertaking was a key a part of Samsung’s ‘Open at all times wins’ marketing campaign, which declares that with an open thoughts, something is feasible, a motto these communities reside by each day.
The movie featured Workforce Samsung Galaxy athletes together with Paris 2024 browsing silver medalist Jack Robinson (Australia) and bronze medalist Johanne Defay (France), road skateboarding silver medalist Jagger Eaton (USA) and bronze medalist Rayssa Leal (Brazil), and park skateboarding silver medalist Sky Brown (Nice Britain).
Additionally acknowledged with Clio Sports activities Awards had been Samsung UK, which gained Silver within the Digital / Cell (Expertise / Activation) class for its Samsung Flip Park program that includes Sky Brown, and Samsung India, which gained Bronze in each the Path (Movie Craft) and Enhancing (Movie Craft) classes for its “India Cheers Neeraj” movie starring two-time Olympic medalist javelin thrower Neeraj Chopra.
“We’re honored that our 2024 sport marketing campaign has gained Clio Sports activities Awards this 12 months,” mentioned Stephanie Choi, EVP & Head of Advertising of Cell eXperience Enterprise at Samsung Electronics. “This recognition is very significant because it actually celebrates the athletes and communities on the coronary heart of every sport and reinforces our perception that being open — a theme that’s central to every award-winning program — strikes the world ahead.”
In regards to the Clio Sports activities Awards
Clio Sports activities, based in 2014, honors one of the best in sports activities promoting and advertising and marketing around the globe. Yearly, advertising and marketing and artistic executives from manufacturers, businesses, media, groups and leagues convene to pick and have fun the breakthrough communications that propel the trade ahead, encourage a aggressive market of concepts and foster significant connections inside the inventive neighborhood.