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Thursday, May 7, 2026

North Drives Hundreds of thousands in Worth by Governing Snowflake with Atlan


Combining Atlan, Snowflake, and Sigma to Democratize Entry to Effectively-governed Knowledge

At a Look

  • North, a number one funds resolution supplier processing over $100 billion in annual transactions, aimed to enhance knowledge discovery and governance atop their Snowflake- and Sigma-powered trendy knowledge stack
  • Adopting Atlan as their energetic metadata platform, North has since achieved end-to-end visibility of 225,000 knowledge belongings, securing delicate knowledge, and rising adoption of self-service analytics
  • In lower than a yr, their staff is projecting $1.4mm in annual effectivity features and a 200% progress in Sigma adoption whereas realizing a 700% improve in tagged Snowflake belongings which has contributed to mitigating tens of millions of {dollars} in danger

For over 30 years, North has established itself as a number one funds resolution supplier, now processing over $100 billion in transactions yearly. With a various portfolio of over 20 manufacturers and subsidiaries, they assist a broad vary of cost wants, supporting brick-and-mortar and on-line shops via cost gateways, cell options, and extra. Dedicated to serving industries that span eating places to authorities entities, North goals to be the simplest end-to-end funds supplier to do enterprise with.

With an unlimited knowledge property comprising 225,000 belongings, totaling 41 terabytes on Snowflake, the accountability of managing and governing North’s knowledge belongs to Daniel Dowdy, Vice President of Knowledge Analytics & Governance, serving for 13 years on the firm. Becoming a member of Atlan at Snowflake Summit 2024, Daniel shared his staff’s journey, constructing and governing a contemporary knowledge stack that helps each inner knowledge shoppers and their flagship merchandise.

What do 20 subsidiaries and types, and 100,000+ retailers, imply for our staff? It means we have now plenty of knowledge. We use that knowledge to assist a few of our hottest merchandise.”

Daniel Dowdy, Vice President, Knowledge Analytics & Governance

North’s flagship choices, Payanywhere and Funds Hub, equip retailers with something from {hardware} and software program, to safe on-line portals, simplifying the complexities of funds for retailers.

Funds Hub, a complete funds and operations platform, serves as a command heart for all the things from transaction monitoring and reporting to stock administration and fraud safety. To ship essential, transaction-level reporting to their prospects, North depends on Snowflake.

“We make the most of Snowflake for each of those on the backend to supply close to real-time reporting and transaction-level reporting to our prospects,” Daniel shared. “With out Snowflake, this simply wouldn’t be attainable.

Earlier than Snowflake, Knowledge Silos

Earlier than Snowflake, North struggled with unchecked and unclear knowledge. Easy duties like pulling uncooked knowledge or producing studies might take days and even weeks, hindered by ETL bottlenecks and knowledge silos scattered throughout a number of servers and databases, or Excel information circulated throughout the group.

As soon as a file goes out, that knowledge is already stale. To not point out that after that file leaves you, customers can then modify it and make their very own supply of reality. So, you’re scuffling with a number of sources of the reality.

Daniel Dowdy, Vice President, Knowledge Analytics & Governance

The dearth of a single supply of reality sophisticated efforts to drive belief in North’s knowledge, and with out clear lineage and governance, controlling that knowledge as soon as it left their palms proved troublesome.

After Snowflake + Sigma, Correct, Actual-time Knowledge

In 2019, North adopted Snowflake as their enterprise knowledge lake, considerably enhancing their knowledge science, analytics, and reporting capabilities. By shifting from outdated batch processing to real-time CDC options, their staff traded cumbersome ETL workflows and embraced the effectivity of contemporary ELT processes.

“We went from a ‘Knowledge Desert,’ the place retrieving data took days, to an oasis the place knowledge was out there in actual time, and we might question it in seconds,” mentioned Daniel.

Whereas Snowflake represented a big leap ahead within the availability and reliability of information, Daniel’s staff had been nonetheless accountable for fielding easy requests for knowledge entry. To cut back this workload, and to make knowledge much more accessible to a rising variety of shoppers, their staff launched Sigma, a enterprise intelligence instrument that empowers customers to independently entry, analyze, and visualize knowledge, providing essential data in a self-service method.

With its acquainted, Excel-like interface, enterprise customers rapidly embraced Sigma, leading to a skyrocketing adoption price, with annual person progress now exceeding 200%.

Starting with 10 customers in 2019, we now have over 350 customers in Sigma, with an annual progress price of greater than 200% year-over-year. Now, Sigma is our self-service analytics platform, and it’s taken plenty of burden off our knowledge staff.”

Daniel Dowdy, Vice President, Knowledge Analytics & Governance

North has since engineered a contemporary knowledge stack, establishing strong pipelines that seamlessly ingest and replicate knowledge from various sources like Oracle, MySQL, Salesforce, and S3. This wealth of information is then channeled into highly effective instruments similar to Qlik, Snowpipe, and Kafka, all converging inside Snowflake. 

As the quantity and number of knowledge grew, so did the demand for entry, shifting the problem from mere knowledge accessibility to the extra complicated points of information governance and discovery.

“What grew to become the issue was learn how to discover the information, and learn how to govern it effectively,” Daniel shared. “Atlan grew to become the central level addressing all of those issues.

Unlocking Snowflake and Sigma with Atlan

Connecting to over 225,000 knowledge belongings inside Snowflake and Sigma took simply hours with Atlan, driving unprecedented visibility on a big scale.

“After partnering with Atlan, it took most likely a few hours earlier than we had been built-in with Snowflake and Sigma, connecting to over 225,000 belongings. We’re so proud of the outcomes,” Daniel shared.

This near-instant connection remodeled knowledge discovery at North, as soon as a chaotic expertise of leaping via a number of silos, out of the blue making it easy to navigate and perceive their knowledge property.

Atlan began getting us this rapid worth via knowledge discovery. The best way I preserve serious about it was the early days of the web. You had entry to this huge quantity of knowledge, however it was actually laborious to seek out. Then, engines like google made it simple to run a search and discover related content material. For us, Atlan grew to become Google for Knowledge.

Daniel Dowdy, Vice President, Knowledge Analytics & Governance

Shifting past easy knowledge discovery, Daniel’s staff launched knowledge glossaries, definitions, and complete phrases, enabling deeper dives into knowledge, and using lineage to know upstream and downstream dependencies with ease. 

With this precious context unlocked, their subsequent step was to ship it on to enterprise customers, who primarily devour knowledge inside the Sigma, with out switching to different instruments.

That’s the place Atlan’s Chrome Extension grew to become a game-changer,” Daniel shared.

Atlan’s Chrome Extension remodeled knowledge consumption inside Sigma. With context about their knowledge belongings—dashboard descriptions, knowledge definitions, tags, lineage, notifications, and upstream high quality alerts—now out there immediately in Sigma, customers not needed to leap between instruments to perform their duties. 

Accessible in a sidebar, Atlan’s Chrome Extension made this data immediately accessible, with out coaching or change administration.

“The initiative required no coaching,” Daniel defined. “As a result of it’s a sidebar and intuitively reveals this data, we might simply add it, then customers had been robotically up and operating, enhancing their effectivity, and instantly seeing the profit.

Difficulty Decision for Engineers and Shoppers, Alike

With context about their knowledge belongings made out there in Sigma, Daniel and his staff started work to enhance the method of troubleshooting and speaking points associated to those belongings. Upon receiving a ticket, North’s engineering staff as soon as spent important time looking via Sigma to determine the belongings referenced within the request. With no direct hyperlink between tickets and these belongings, decision would typically be delayed, and work could be duplicated. 

“It was actually inefficient,” Daniel shared. “Generally even the identical engineers could be engaged on the identical mission, and so they didn’t even realize it as a result of a number of tickets had been submitted by a number of folks.”

By integrating the Atlan Chrome Extension with Jira and Slack, North’s knowledge shoppers might increase points immediately of their instrument of selection, with a hyperlink to particular belongings included robotically, permitting Knowledge Engineers to know when and the place points occurred.

For knowledge shoppers in Sigma, this integration supplied a complete historical past of all Jira tickets and Slack conversations referring to particular knowledge belongings, and for engineers, a method of stopping duplicate tickets or a number of engineers engaged on the identical situation, and time financial savings by higher understanding related, previous points.

Eliminating duplicate work, or eliminating your engineers engaged on the identical mission with out understanding about it? These effectivity features are large, and the financial savings add up actually rapidly.

Daniel Dowdy, Vice President, Knowledge Analytics & Governance

Introducing Snowflake Dynamic Knowledge Masking

As a funds resolution supplier, North handles huge quantities of delicate monetary knowledge. Whereas enhancements in knowledge discovery and enrichment are essential, Daniel’s staff realized the worth of those enhancements could be restricted to a small variety of trusted customers with out strong knowledge governance and documentation securing these belongings.

To safe delicate knowledge and implement stringent entry insurance policies, North’s knowledge staff selected to make the most of Dynamic Knowledge Masking with Snowflake, providing complete column-level masking for delicate knowledge, and policy-based management for customers.

With the intention to make the most of Dynamic Knowledge Masking, Daniel and his staff started the method of figuring out particular knowledge belongings that these insurance policies would apply to. Given the dimensions and complexity of their knowledge panorama, they acknowledged {that a} granular, asset-by-asset strategy could be not solely time-consuming, however doubtlessly error-prone. Looking for a option to determine and safe these belongings programmatically, Daniel turned to Atlan.

“How do you discover and tag 1000’s of belongings? You don’t Google it, you Atlan it. It’s actually easy,” Daniel defined. 

Governing Hundreds of Belongings, on the Click on of a Button

Somewhat than painstakingly finding these belongings, then tagging them one-by-one, their staff utilized Atlan Playbooks, rules-based bulk automations that might determine 1000’s of belongings primarily based on chosen standards, then robotically apply actions, similar to including chosen tags and insurance policies.

By the point I added a filter, Atlan scanned our 225,000 belongings and nearly instantly discovered 45 matches. As I modified the filters so as to add new ones, it consistently up to date to indicate me what number of belongings meet that standards. Hours of guide analysis and testing, earlier than Atlan, was transformed into a pair seconds.

Daniel Dowdy, Vice President, Knowledge Analytics & Governance

Rapidly figuring out 1000’s of belongings to better-secure, Daniel’s staff used Playbooks to construct workflows that might robotically apply the proper tag to the proper asset, then propagate that tag upstream, on the click on of a button. Then, with Atlan’s Two-way Tag Sync, these tags would function the inspiration for Dynamic Knowledge Masking at North, robotically making use of masking insurance policies primarily based on how and from whom knowledge was queried.

By combining Atlan Playbooks, Two-way Tag Sync, and Automated Lineage with Snowflake Dynamic Knowledge Masking, North efficiently ruled 1000’s of information belongings in file time with a programmatic strategy, avoiding the painstaking work of figuring out, tagging, and recording insurance policies one-by-one throughout a 225,000-asset panorama.

With out Atlan tracing upstream and downstream, serving to us perceive potential publicity and implement insurance policies, this course of would have been sophisticated and really guide. However with Atlan, you can’t solely hint knowledge lineage and arrange the complexity, however you may see reputation and utilization metrics that assist prioritize the place efforts are wanted essentially the most, or the place the most important impression could possibly be made.”

Daniel Dowdy, Vice President, Knowledge Analytics & Governance

By way of this programmatic strategy, Daniel’s staff affected a 700% improve in tagged belongings, considerably enhancing their safety and compliance, and paving the best way for a big improve within the variety of their colleagues trusted to make use of knowledge.

“We’ve used Atlan to spice up the velocity and accuracy of our asset tagging by greater than 700% since implementation,” Daniel shared. “With the flexibility to find knowledge quicker, apply tags, and reverse sync that knowledge again into Snowflake, we added greater than 2,000 governance belongings in underneath a yr. That’s simply the tip of the iceberg.

Hundreds of thousands in Worth, in Months

In lower than one yr of being geared up with Atlan, Daniel and his staff remodeled the best way North makes use of and governs its knowledge, unlocking the potential for tens of millions in worth via effectivity features, value reductions, and enhanced danger mitigation.

By thoughtfully converging essential context about Snowflake and Sigma right into a user-friendly information base in Atlan, North’s technical and enterprise customers are projecting financial savings of $1.4 million per yr in effort via accelerated knowledge discovery and diminished effort understanding lineage.

That’s $1.4 million of duplicate work, guide and tedious analysis. That’s time we will now spend on altering issues, versus attempting to navigate knowledge prefer it’s the web in 1997,” Daniel shared.

And with built-in insights in Atlan, close to–immediately figuring out pointless spend of their Snowflake surroundings, Daniel and his staff estimate an annual value financial savings of greater than $20,000 by deprecating greater than 10,000 idle belongings and inefficient queries.

“That financial savings was principally handed to us on a silver platter with no further work,” Daniel remarked.

Past value financial savings and effectivity features, and existential to an organization that processes delicate monetary knowledge, lies important danger mitigation. By rising their tagged belongings by 700%, rapidly and in bulk, North’s governance and safety improved nearly in a single day, to the tune of tens of millions of {dollars} in diminished danger.

We’ve been capable of cut back our danger and publicity by tens of millions and tens of millions of {dollars}.”

Daniel Dowdy, Vice President, Knowledge Analytics & Governance

A 200% Enhance in Self-service Analytics, with Room to Develop

Whereas these enhancements are spectacular, whether or not in knowledge discovery, with context about their knowledge belongings supporting a 200% year-over-year improve in self-service analytics adoption, or in Knowledge Governance, driving tens of millions in danger mitigation, it’s the mixture of those applications that’s set to rework the best way North makes use of knowledge.

By affecting a leap ahead in the best way that North manages entry management and ensures safety throughout a large knowledge property, the best way Daniel’s staff defines a trusted person of information is evolving and increasing considerably.

“Knowledge Governance gave us the boldness to soundly and securely share extra knowledge in Sigma,” Daniel defined.Now assured that essentially the most delicate knowledge is safe, appropriately tagged, and ruled by the proper entry coverage, North can confidently supply knowledge and self-service analytics capabilities to extra enterprise customers than ever earlier than, enhancing the already important worth they’ve yielded from combining Atlan, Snowflake, and Sigma.

We had been in a state of near-paralysis attempting to manually decide who ought to see what. Using a mixture of improved governance insurance policies, tags, and dynamic knowledge masking, we had been ready to make use of knowledge with confidence. As a result of enhanced person expertise, mixed with the elevated knowledge availability, we anticipate to proceed or exceed our self-service surroundings progress charges.”

Daniel Dowdy, Vice President, Knowledge Analytics & Governance

Mere years after adopting Snowflake as the inspiration of their Trendy Knowledge Stack, and fewer than a yr after adopting Atlan, North’s knowledge property has remodeled from, as Daniel described, a “Knowledge Desert” into an “Oasis.”

“For the reason that knowledge by no means leaves our umbrella, there’s no extra flat information which can be shared,” Daniel defined. “There’s no extra a number of variations of the reality, and our knowledge has a degree of confidence, leading to quicker and extra knowledgeable selections.

Regardless of the unbelievable accomplishments of North’s knowledge staff, constructing self-service analytics and Knowledge Governance capabilities from scratch in file time, Daniel believes there’s nonetheless a lot extra to perform.

Within the months and years to come back, their knowledge staff is raring to make use of Atlan AI to simplify complicated queries into pure language, and speed up the enrichment of their knowledge belongings. And by supporting a rising variety of Knowledge Stewards to independently share and doc information, a extra knowledgeable and empowered group of enterprise customers is rising.

Reflecting on their journey with Atlan, Daniel emphasised that past the proper expertise, staff, and technique lies an important factor: The fitting partnership.

One of the vital vital issues about Atlan has been the folks. They’re knowledge folks that have labored within the business, perceive what you’re going via, and perceive what you’re speaking about from the second you begin the dialog.”

Daniel Dowdy, Vice President, Knowledge Analytics & Governance

Photograph by Jonas Leupe on Unsplash

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