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Empower innovation and transformation by AI and data-driven insights on Azure


At Microsoft, our prospects are the explanation we create, innovate, and push the boundaries of expertise. They’re leaders of their industries, shaping the long run by their ingenuity and dedication to creating a distinction. Our prospects encourage us day-after-day, and their tales are proof that expertise can drive real-world impression. This weblog marks the

At Microsoft, our prospects are the explanation we create, innovate, and push the boundaries of expertise. They’re leaders of their industries, shaping the long run by their ingenuity and dedication to creating a distinction. Our prospects encourage us day-after-day, and their tales are proof that expertise can drive real-world impression.

This weblog marks the primary in a collection that celebrates the unbelievable work our prospects are doing with Microsoft Azure. From harnessing AI to reworking healthcare, to utilizing knowledge insights to streamline operations, these organizations are setting new requirements for innovation. Via their journeys, we hope to encourage others to embrace the ability of cloud expertise in their very own transformations. 

Driving innovation in healthcare with AI

Novo Nordisk has been a frontrunner in world healthcare for almost a century, dedicated to bettering the lives of sufferers with persistent situations. Nevertheless, creating high-quality drugs is a resource-intensive endeavor that requires collaboration throughout Novo Nordisk. To scale a pipeline of drug discovery, improvement, and knowledge science capabilities, Novo Nordisk has leaned into its tradition of innovation to convey ahead the subsequent era of drugs with the assistance of Azure AI.

Novo Nordisk is leveraging AI and machine studying to speed up drug discovery. By making use of superior AI fashions within the cloud, life scientists, and computational biologists can analyze giant volumes of scientific trial knowledge and analysis findings to speed up the event of recent therapies. Collectively, Novo Nordisk and Microsoft Analysis have even developed an algorithm that may detect cardiovascular threat in sufferers higher than the most effective scientific requirements.

This revolutionary method doesn’t simply make a distinction for particular person sufferers—it has the potential to reshape all the discipline of healthcare. By utilizing AI to speed up the event of life-changing therapies and ship extra tailor-made care, Novo Nordisk is setting a brand new customary for what is feasible when human curiosity and expertise coalesce. 

Constructing a way forward for accelerated scientific discovery in client items 

As one of many world’s largest client items corporations, Unilever is thought for its high quality manufacturers together with Dove, TRESemmé, Omo, Diploma, Hellmann’s, and Ben & Jerry’s. Whether or not or not it’s cleansing, magnificence, or different client merchandise, every space requires the newest scientific breakthroughs to enhance merchandise that over 3.4 billion folks use every day. Now, they’re leveraging cloud-based simulations to reinforce their laboratory experiments.

Unilever can question scientific info utilizing pure language, performing 1000’s of computational simulations within the time it will take to run tens of laboratory experiments. Unilever scientists can then use the information gathered from these simulations to fine-tune fashions that display screen tens of 1000’s of supplies or allow the exploration of intricate chemical reactions at substantial pace. 

This pursuit of innovation has been half of a bigger transformative journey that features one of many largest cloud migrations within the client items trade. Unilever’s story exhibits that with the suitable expertise, scientific discovery may be accelerated, serving to to convey higher merchandise to shoppers all over the world.

Enhancing buyer expertise by an adaptive cloud method in retail 

On the planet of retail, staying forward means delivering experiences that resonate with prospects—one thing Coles Supermarkets understands properly. As certainly one of Australia’s largest retail chains, Coles is consistently searching for methods to higher serve its prospects whereas operating its rising expertise panorama extra effectively. A key a part of their technique has been adopting an adaptive cloud method, which permits them to innovate within the cloud whereas sustaining the soundness and management of their current on-premises setting.

This hybrid infrastructure permits Coles to leverage the most effective of each worlds. They will proceed utilizing their on-premises methods for essential workloads whereas gaining the agility and scalability of the cloud for superior knowledge evaluation and innovation. By analyzing buying patterns by cloud-based knowledge insights, they will tailor promotions and proposals that meet particular person wants, making a extra personalised buying expertise for his or her prospects. 

On the identical time, the flexibleness of the cloud helps Coles streamline their provide chain operations, guaranteeing that merchandise can be found when and the place prospects want them. This adaptive method permits them to reply shortly to adjustments in demand, holding cabinets stocked and prospects happy, even throughout peak intervals. 

Coles’ hybrid technique highlights the significance of flexibility in trendy retail. It exhibits how retailers can use a mixture of cloud and on-premises capabilities not simply to enhance operational effectivity, however to construct lasting relationships with their prospects. In a aggressive market, this skill to adapt and innovate whereas sustaining a stable basis is vital to constructing loyalty and belief. 

Optimizing operations and buyer satisfaction in journey and transport 

The journey trade has confronted unprecedented challenges in recent times, making operational effectivity extra essential than ever. For Swiss Worldwide Airways (SWISS), certainly one of Europe’s main airways, this meant discovering methods to adapt shortly whereas sustaining the best requirements of customer support. On prime of those trade challenges, SWISS was confronted with end-of-life help for his or her two pricey on-premises datacenters. A key a part of their technique was to modernize their infrastructure, utilizing cloud expertise to combine and streamline their operations. 

By shifting essential methods to the cloud, SWISS has been capable of enhance coordination throughout scheduling, and logistics making a extra unified and agile method to their operations. This integration permits them to reply shortly to adjustments, whether or not it’s adjusting flight schedules or optimizing assets throughout peak journey instances. The pliability supplied by their cloud setting ensures that they will ship a seamless expertise to passengers, even within the face of disruptions. 

Past bettering operational effectivity, this method has additionally enabled SWISS to take care of a robust deal with the client expertise. By integrating knowledge from varied touchpoints, they will higher perceive and anticipate passenger wants, providing a extra personalised and dependable service. This makes it potential for the airline to adapt swiftly to altering buyer expectations and ship the sleek, reliable experiences that vacationers worth. 

SWISS journey illustrates how cloud expertise is usually a catalyst for resilience and progress, even in a extremely dynamic trade. By embracing digital instruments and leveraging knowledge insights, they’ve been capable of navigate change, enhance effectivity, and proceed to fulfill the evolving wants of their prospects. Their story serves as a strong instance of how innovation in knowledge and expertise may also help corporations adapt and thrive, even within the face of uncertainty. 

Inspiring the subsequent wave of digital transformation with Azure

Throughout industries these tales share a typical theme: the flexibility of knowledge and AI to rework each particular person, each enterprise course of, and each group.

And their examples are just the start. As extra organizations embrace the ability of AI and knowledge, we stay up for seeing how they’ll proceed to reshape their industries—and the world round us. At Microsoft, our dedication stays to offer the instruments and help they should thrive, guaranteeing that expertise is all the time a pressure for good. 

We invite you to discover these buyer tales intimately and think about how Azure can empower your group’s digital journey. Keep tuned for extra tales that remember the achievements of our prospects and the impression they’re making.



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