Curating a Complete View of Buyer Information in Atlan
The Energetic Metadata Pioneers collection options Atlan clients who’ve accomplished an intensive analysis of the Energetic Metadata Administration market. Paying ahead what you’ve realized to the following knowledge chief is the true spirit of the Atlan group! So that they’re right here to share their hard-earned perspective on an evolving market, what makes up their fashionable knowledge stack, revolutionary use instances for metadata, and extra.
On this installment of the collection, we meet Nevenka Perisic, Information Architect at Optimizely, a worldwide chief in digital expertise that helps greater than 10,000 companies enhance buyer lifetime worth, improve income, and develop their manufacturers by their flagship platform, Optimizely One. Nevenka shares how Optimizely’s Information Companies staff transitioned away from sustaining siloed knowledge after a number of mergers, into utilizing Atlan as a holistic answer for managing knowledge.
This interview has been edited for brevity and readability.
May you inform us a bit about your self, your background, and what drew you to Information & Analytics?
I work as a Senior Information Architect at Optimizely, becoming a member of over a 12 months in the past. My goal is to deliver knowledge, and understanding of it, nearer to clients, serving to them see its worth to the enterprise.
Whereas finding out science at college, varied tasks uncovered me to databases. This expertise enabled me to develop important expertise, as one alternative led to a different.
My coaching proved invaluable, because it helped me keep centered and structured in understanding knowledge and appreciating the true info it gives, distinguishing between uncooked knowledge and the worth that may be derived from it.
Optimizely is a digital expertise platform supplier that goals to be a one-stop store for entrepreneurs. Our flagship product, Optimizely One, is the trade’s first working system for entrepreneurs and permits groups to attach every step of the advertising and marketing lifecycle by a single, unified workflow, to allow them to higher promote their merchandise digitally. Many corporations lack the talents, sources, or time to deal with this, and that’s the place Optimizely is available in. We tackle that burden, providing personalized options for every buyer. Many main manufacturers are already Optimizely clients, working carefully with us to ship worth.
Once I joined Optimizely, the corporate was present process important adjustments, together with a number of mergers, which created the problem of bridging silos and figuring out the place knowledge was saved. I grew to become a part of Information Companies, a newly established central perform liable for managing analytics and supporting our frequent knowledge platform in Snowflake. The staff was small, however rising as we recruited extra members. Now, we’re centered on constructing a contemporary knowledge stack to attach groups throughout Optimizely that had historically labored in isolation.
May you describe Optimizely’s journey with Atlan, to this point?
I used to be liable for implementing the platform, coordinating with Atlan and the info engineering staff to deliver the Optimizely occasion on-line. I designed the preliminary implementation plan with Atlan’s assist, outlining the phases, person tales, and short- and long-term targets.
To have interaction the enterprise, we wanted one thing tangible, so we started integrating Atlan with key knowledge sources. We shortly built-in all our main techniques, incomes recognition from Atlan as one in all their quickest clients to finish this course of. Native connectors, like Salesforce, allowed us to completely leverage Atlan’s options, and we’re working with Atlan to combine techniques with out native connectors to increase entry to options like knowledge lineage, consumption, and different metrics.
What are the use instances you’ve constructed with Atlan? Who’s getting worth from it?
We built-in knowledge sources, glossaries, and dictionaries, and labored with energy customers who shortly noticed worth since they have been already aware of the software program. Now, we’re selling this worth to enterprise customers who nonetheless rely closely on spreadsheets, a course of we’re actively rolling out. I dealt with the technical integration, making all knowledge sources out there, supplied coaching so customers may discover the info and establish helpful options, and helped information Atlan’s improvement to maximise worth from the catalog.
I see Atlan not simply as a knowledge catalog, however as a group of information artifacts. Our imaginative and prescient is to attach knowledge flows, processes, and knowledge high quality on high of the lineage supplied by Atlan. We purpose to supply a holistic answer for customers who come to Atlan and say one thing like, “I want this for a selected challenge. Can I pull all these knowledge artifacts along with attributes linked to the correct phrases, glossaries, and knowledge flows?” That’s our aim.
We’re nonetheless constructing it, because it’s an enormous job, however we’ve made progress, and customers are beginning to acknowledge its worth and actively interact with us.
What are you trying ahead to reaching with Atlan sooner or later?
We need to be certain that every little thing our staff wants to grasp our clients is made out there in Atlan as our knowledge property matures.
We’re not there but, so we’re limiting publicity for now as a result of there’s nonetheless loads of work to be achieved. We’ve made loads of progress in Atlan, however we have to fastidiously contemplate easy methods to expose significant knowledge with out creating an unusable swamp. Our intention is to offer dependable and credible info inside Atlan.
Photograph by Davide Baraldi on Unsplash