A brand new report claims that regardless of general gross sales declining, Apple’s iPad continues to promote steadily, and is second solely to the iPhone.
Whereas the iPad dominates the US market, general it is gross sales have been declining, and the most recent fashions reportedly failed to reverse that pattern. Nonetheness, the Shopper Intelligence Analysis Companions (CIRP) says in a brand new report, that iPad gross sales are mainly secure.
Apple doesn’t launch detailed gross sales information, so info comparable to CIRP’s has to return from surveys. CIRP additionally doesn’t give precise gross sales figures although, so its use solely of percentages is simply illustrative of the variations between the iPad fashions.
It claims, for example, that the iPad Professional is the dominant mannequin inside Apple’s pill lineup. Almost 50% of all iPad items offered in the latest quarter had been iPad Professional fashions.
The bottom iPad noticed sturdy demand as properly, capturing roughly one-third of whole iPad gross sales. Nevertheless, the iPad Air has seen a noticeable decline in its market share. This mannequin accounted for about 13% of unit gross sales, down from its earlier efficiency a 12 months earlier when it captured nearer to 1 / 4 of iPad gross sales.
Though CIRP’s report lacks any precise figures, it’s claimed to signify gross sales within the quarter as much as the tip of September.
Apple itself does say that This autumn 2024 noticed iPad gross sales income of $6.95 billion, marking a 7.9% enhance from the identical quarter in 2023.
iPad fashions for quarters ending in September. Picture credit score: CIRP
Regardless of this enhance, iPad income trails considerably behind the iPhone, which generated $43.81 billion in the identical interval. CIRP claims that it’s, although, nonetheless forward of the Mac.