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Sunday, November 24, 2024

Apple shares Tremendous Bowl Halftime Present behind-the-scenes video shot totally on iPhone 15 Professional


Following final weekend’s Apple Music Tremendous Bowl LVIII Halftime Present with USHER, Apple has shared a brand new in-depth behind-the-scenes take a look at the making of the present. The kicker? The whole behind-the-scenes video was shot utilizing iPhone 15.

Apple says that this video was shot utilizing over 40 iPhone 15 Professional and iPhone 15 Professional Max units. These units have been positioned all through the present itself and rehearsals, together with being strapped to performers themselves.

The behind-the-scenes video was directed by Mike Carson, who mentioned:

“Selecting iPhone allowed me to have my dream quantity of protection, which was essential for a docu-style venture like this as a result of we needed to be in so many locations directly. And since it’s an all-in-one machine, and we didn’t use any exterior lenses, we have been capable of have a large number of angles and operators in areas that might have confirmed to be each tough and costly, given the sheer scale wanted for this movie. Whereas we had an extremely gifted crew, I actually consider it additionally freed us up to have the ability to simply shoot and concentrate on stunning compositions, digicam motion, and storytelling, and it made capturing much more enjoyable & thrilling.

Having the ability to swap lenses immediately when the second known as for both extra info or a extra intimate close-up allowed our group to remain centered on their frames versus having to overthink, particularly in high-pressure, “assume fast in your ft” situations. For instance, we embedded digicam operators into the sphere forged/mosh pit of the dwell efficiency, and our operators have been capable of actually have a digicam just a few ft away from visitor expertise’s face, creating stunning huge angle frames, and 10 seconds later when motion was taking place on the principle stage 50ft away, we’re capable of have a high-quality medium shot immediately.”

Carson additionally defined why the iPhone 15 Professional’s assist for LOG and Professional Res recording was such a key issue for this venture:

“This was a game-changer, particularly with so many uncontrollable lighting situations, given our docu-style strategy. We have been capable of retain a lot visible info and knowledge with the quantity of dynamic vary we had, and Log was paramount in that. I used to be blown away within the coloration session by the ultimate picture.”

General, Carson concluded:

“General, it was nice. As a director who additionally likes to be hands-on, I particularly had enjoyable having the ability to simply decide up a digicam and shoot with out having to overthink about gear, and I may concentrate on what was in my body and the general story and emotion I wished to evoke. The training curve was small.

As somebody who simply loves creating, no matter scale or medium, seeing the outcomes of what we shot has positively impressed me to select up iPhone and simply shoot, so I’m excited to maintain exploring the chances and embedding iPhone into my course of.”

Xiaolong Liu, director of images for the behind-the-scenes video, added:

“iPhones are considerably extra moveable and discreet in comparison with conventional cameras, permitting for capturing in a greater diversity of places and rigs with minimal setup. The flexibility to swap between lenses (Huge, Extremely Huge, Telephoto) shortly with out extra tools is an environment friendly benefit for schedule-intensive capturing conditions.

The unobtrusive nature of an iPhone can assist seize extra pure and spontaneous photographs. The dimensions and suppleness of iPhone permits for capturing footage from distinctive angles and tight areas the place conventional cameras wouldn’t match. For instance the throne shot of Usher and the piano shot of Alicia Keys.”

You could find the complete 11-minute behind-the-scenes video under. How lengthy till we see an precise Tremendous Bowl Halftime Present shot on iPhone?

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