Airtel Enterprise, the B2B arm of Bharti Airtel, has been recognised for the Finest Adoption of AI in Advertising and marketing on the ASSOCHAM (The Related Chambers of Commerce and Business of India) Branding and Advertising and marketing Excellence Awards 2025. The popularity highlights the corporate’s revolutionary use of synthetic intelligence (AI) to rework its advertising technique, driving automation, personalisation, and measurable enterprise outcomes.
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AI on the Core of Airtel Enterprise’s Advertising and marketing
By embedding AI on the core of its advertising operations, Airtel Enterprise has constructed end-to-end automated campaigns and personalised buyer journeys. In accordance with the corporate, the initiative has additionally performed a key function in upskilling groups, enhancing communication, and delivering sharper buyer intelligence.
“At this time, whereas AI use instances are extensively being talked about, at Airtel Enterprise, it has already turn out to be core to our advertising automation, constructing end-end campaigns, workways which resulted in creating tangible, on-ground influence,” the corporate mentioned.
Empowering Groups and Prospects
“It has helped us upskill our groups, strengthen communications, and construct automation for extra customized buyer journeys – all whereas connecting companies to the precise options for his or her progress,” Airtel’s B2B Arm added.
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Collaboration with BambooBox
Airtel Enterprise, in collaboration with its strategic tech accomplice BambooBox, has developed the precise technological basis to allow superior Account-Based mostly Advertising and marketing (ABM) capabilities throughout segments.
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“These awards are a reminder of what drives us each day – utilizing AI to personalise communications, construct sharper buyer intelligence, and enhance crew productiveness to drive actual enterprise influence,” Airtel Enterprise mentioned.
