Counterpoint knowledge just lately advised that Apple beat Samsung in international smartphone gross sales throughout 2023, and a brand new report as we speak means that the corporate set one other iPhone report final yr.
Regardless of shock born-again competitors from Huawei, the iPhone is reported to have been the most well-liked smartphone in China …
Final week’s report described the primary iPhone report set in 2023.
The 2 foremost market intelligence firms each report that for the primary time ever, Apple beat Samsung in international smartphone gross sales. The final time Samsung didn’t high the rankings was some 13 years in the past, when the top-selling cellphone model was … Nokia!
As we speak’s IDC report says that the identical yr noticed the iPhone high gross sales in China for the primary time ever.
Apple turned the main smartphone firm in China for the primary time with report excessive market share of 17.3% in 2023.
It does acknowledge that discounting was a part of the rationale for this, however all manufacturers do that.
“Apple’s climb to the highest spot in 2023, particularly in gentle of renewed competitors from Huawei and the comfortable spending sentiment, marks an incredible success for Apple,” stated Arthur Guo, senior analysis analyst in Consumer System Analysis for IDC China. “Apple achieved this due to well timed worth promotions in its third-party channels, which stimulated demand.”
The reference to Huawei is as a result of the corporate – as soon as out of the image – has just lately re-emerged as a key Apple competitor within the nation.
iPhone gross sales in China are persevering with to be affected by the shock re-emergence of Huawei as a competitor within the premium smartphone market, says a brand new report.
US sanctions on China final yr appeared to have eliminated Huawei as a critical iPhone competitor, however the firm stunned the world when it launched the Mate 60.
That was such an surprising twist that even the US Nationwide Safety Advisor commented on it. Whereas the launch occurred too late for the corporate to make the highest 5 record throughout the yr as an entire, it did climb into 4th place within the last quarter of the yr.
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